16 Best Social Listening Tools: Reviewed for 2024
10 Best Social Listening Tools Shortlist
Here’s my shortlist of the very best social listening tools along with what I found each does best:
Our one-on-one guidance will help you find the perfect fit.
With the right social listening tool, it's possible to always stay one step ahead of the competition - direct and indirect, never miss a relevant conversation, and have a direct feed to what your audience thinks about your product, marketing campaigns, and industry.
But here's where it gets challenging. How do you decide which tool is right for your business, considering every tool seems to have a laundry list of features and can do everything.
Let's make things a bit simple for you (you still have to decide which social listening tool suits you best). Combining my decades long experience as a social media strategist and our fancy review system, here's a road-tested list of the best social listening tools out there.
OK! Get to it.
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The Best Social Listening Tools Summary
| Tools | Price | |
|---|---|---|
| Sprout Social | From $199/user/month (billed annually) | Website |
| Brand24 | From $79/month (annually) | Website |
| Agorapulse | From $79/user/month | Website |
| BuzzSumo | From $159/month (billed annually) | Website |
| YouScan | No details | Website |
| Digimind | Pricing upon request | Website |
| Buffer | From $6/user/month | Website |
| Keyhole | From $79/user/month | Website |
| Hootsuite | From $49/user/month (min 3 seats, billed annually) | Website |
| Brandwatch | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Social Listening Tools
With so many different social listening tools available, it can be challenging to make decisions on what social listening tool is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting social listening tools, consider the following:
- What problem are you trying to solve - Start by identifying the social listening feature gap you're trying to fill to clarify the features and functionality the social listening tool needs to provide.
- Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
- What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated social listening tool.
- What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare social listening tool features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.
Best Social Listening Tools Reviews
In this section, I’ll provide an assessment of high-quality social listening tools currently available on the market. Throughout the evaluation, I’ll discuss the key advantages, limitations, and provide user interface screenshots for each tool.
Sprout Social is a comprehensive social media management and analytics platform designed to help businesses manage their social media presence more effectively. With features such as social scheduling, engagement, and analytics, Sprout Social provides a centralized platform for teams to collaborate and optimize their social media strategies. The platform is known for its user-friendly interface and robust reporting tools, making it a valuable solution for businesses seeking to enhance their social media marketing efforts and measure the impact of their campaigns.
Why I picked Sprout Social: I selected Sprout Social because its integration options and publishing and scheduling features make it a great fit for B2B teams. It is highly scalable and caters to the needs of growing B2B teams who need enterprise-level features like user roles and permissions, advanced analytics, team reporting, cross-profile reporting, etc.
Sprout Social Standout Features and Integrations:
Features include social media management, publishing and scheduling, audience targeting and segmentation, collaboration and workflow management, analytics and reporting, social listening and reputation management, and more.
Integrations include both native and pre-built platforms like Facebook, Twitter, Pinterest, Instagram, TINT, Zendesk, Google Analytics, Bitly, Google My Business, and more. Sprout Social also supports a RESTful API.
Pros and cons
Pros:
- Robust publishing and scheduling
- In-depth analytics and reporting
- Comprehensive social media management
Cons:
- Limited social listening languages
- Limited emerging platform coverage
Brand24 is a social listening tool that enables businesses to monitor and analyze online conversations about their brand, competitors, and industry across social media and the web in real time. The tool's real-time alerts and detailed analytics help companies to quickly respond to customer feedback, engage with their audience, and adapt their strategies based on actionable data.
Why I picked Brand24: Brand24 excels as a social listening tool by offering comprehensive monitoring capabilities that capture and analyze online conversations and mentions related to a brand, its competitors, and the industry at large across a wide array of digital platforms, including social media, blogs, forums, and news websites. This enables businesses to gain insights into customer sentiment, identify emerging trends, and understand the competitive landscape.
Brand24 Standout Features and Integrations:
Features include social listening, social media monitoring, a mentions feed, discussion volumes chart, marketing analytics, influencer scoring, sentiment analysis, customizable notifications & alerts, data exporting, and data filtering.
Integrations include Slack and SEMrush.
Pros and cons
Pros:
- Flexible customization options
- Easy-to-use
- High value for money
Cons:
- Language limitations
- Limited data sources
Agorapulse is a robust social media management tool that includes social listening features to help businesses monitor and analyze online conversations. With its social listening capabilities, Agorapulse allows users to track mentions of their brand, industry, or relevant keywords across various social media platforms. The platform provides valuable insights into audience sentiment, enabling businesses to stay informed, engage with their audience, and make data-driven decisions for their social media strategies.
Why I picked Agorapulse: I picked Agorapulse because its user-focused design stood out to me compared to its competitors. It offers a unified inbox for managing messages and comments, and is easy to learn thanks to its intuitive interface.
Agorapulse Standout Features and Integrations:
Features include content scheduling, social listening and monitoring, inbox management, reporting and analytics, user-focused design, a mobile app, and more.
Integrations include both native and pre-built platforms like Slack, Salesforce, Buffer, HubSpot, Google Analytics, Trello, Google Sheets, and more. Brand24 integrates with Zapier if you need any other third party connectors. Brand24 also supports a RESTful API.
Pros and cons
Pros:
- Mobile app for iOS and Android
- Unified social media management
- Easy-to-use
Cons:
- Limited language support
- Third-party integration limitations
BuzzSumo is a content discovery and social media analytics tool that allows businesses to analyze trends, discover popular content, and monitor their online presence. With features such as content insights, influencer identification, and social media engagement analytics, BuzzSumo helps users understand what content resonates with their audience and refine their content marketing strategies. The platform is widely used for content research, competitor analysis, and staying informed about industry trends in the digital landscape.
Why I picked BuzzSumo: I picked BuzzSumo because it is an excellent choice for startups due to its user-friendly interface, content amplification features, insights into content performance, and social media monitoring capabilities. Using BuzzSumo, startups can effectively increase their content reach, gain valuable insights, and make data-driven decisions to fuel their growth and success.
BuzzSumo Standout Features and Integrations:
Features include influencer discovery and outreach, content research and idea generation, social media monitoring, competitor analysis, backlink analysis, content amplification and distribution, trend analysis, content performance tracking, and collaboration and workflow management.
Integrations include both native and pre-built platforms like Slack, Salesforce, Canva, Hootsuite, Buffer, Microsoft Teams, Trello, Mailchimp, Google Sheets, and more. BuzzSumo integrates with Zapier if you need any other third party connectors. BuzzSumo also supports a RESTful API.
Pros and cons
Pros:
- Robust customer support and training
- Easy-to-use
- Advanced competitor analysis
Cons:
- Historical data limitations
- Limited emerging platform coverage
YouScan is a social media listening and analytics platform that allows businesses to monitor and analyze online conversations across various social media platforms. With features such as sentiment analysis, trend detection, and image recognition, YouScan provides insights into brand mentions, customer sentiment, and emerging trends. The platform is valuable for businesses looking to stay informed about their online reputation, track competitor mentions, and gather actionable insights for improving their social media strategies.
Why I picked YouScan: I picked YouScan because it is considered a top tool for market researchers due to its robust reporting and data visualization features and capabilities. YouScan also provides broad coverage of the most popular social media platforms, ensuring that market researchers have access to a wide range of social media data.
YouScan Standout Features and Integrations:
Features include advanced sentiment analysis, powerful data visualization, comprehensive coverage, competitive analysis features, trend analysis capabilities, and real-time monitoring. These features help market researchers access and visualize data, making it easy for them to quickly analyze information on the market.
Integrations include both native and pre-built platforms like Facebook, Twitter, Instagram, Reddit, Salesforce, Zendesk, Microsoft Teams, Slack, Tableau, Power BI, and more. YouScan also supports a RESTful API.
Pros and cons
Pros:
- Powerful data visualization
- Advanced sentiment analysis
- Comprehensive social media coverage
Cons:
- API access limitations
- Lack of pricing transparency
Digimind is a social media monitoring and competitive intelligence platform that assists businesses in tracking and analyzing their online presence and market landscape. With features like social listening, sentiment analysis, and competitive benchmarking, Digimind provides actionable insights into brand perception, customer sentiment, and industry trends. The platform is valuable for businesses looking to make data-driven decisions, optimize their marketing strategies, and stay ahead in the competitive digital landscape.
Why I picked Digimind: I picked Digimind because it’s the best social listening tool for growing teams who need multilingual support and global coverage. Digimind is highly scalable and can be customized to fit the ever-changing needs of growing teams.
Digimind Standout Features and Integrations:
Features include collaboration and workflow management, multilanguage support, customization features, competitive intelligence, advanced analytics and reporting, and comprehensive social listening capabilities. These features help growing teams gain insights into customer opinions, analyze industry trends, track competitors, and collaborate.
Integrations include both native and pre-built platforms like Hootsuite, Salesforce, Tableau, HubSpot, Microsoft Teams, Google Analytics, Zendesk, and more. Digimind also supports its own Digimind API.
Pros and cons
Pros:
- Robust data security
- Multilingual global coverage and support
- Highly scalable
Cons:
- Integration limitations
- Lack of pricing transparency
Why I picked Buffer: I picked Buffer because it is well-suited for small businesses with limited budgets or training resources available. Buffer stands out as a preferred social listening solution for small businesses due to its ease of use, cost-effectiveness, and comprehensive monitoring and reporting capabilities. It empowers small businesses with limited resources to effectively listen to and analyze social media conversations without compromising on essential features required for successful social media management.
Buffer Standout Features and Integrations:
Features include a user-friendly interface, social media scheduling, content planning and organization, analytics and reporting, content suggestions, educational resources, and affordable pricing. These factors make Buffer a popular choice for small businesses looking to efficiently manage their social media presence, engage with their audience, and grow their brand without significant time or resource investments.
Integrations include both native and pre-built platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Feedly, Pocket, Slack, Shopify, Google Analytics, and more. Buffer integrates with Zapier if you need any other third party connectors. It also supports a RESTful API.
Pros and cons
Pros:
- Strong content scheduling capabilities
- Cost-effective
- Easy-to-use
Cons:
- No live chat support
- No offline access
Keyhole is a social media analytics and monitoring platform that helps businesses track hashtags, keywords, and URLs across various social media platforms. With features like real-time hashtag tracking, influencer identification, and sentiment analysis, Keyhole provides insights into social media trends and audience engagement. The platform is valuable for businesses aiming to measure the impact of their social media campaigns, monitor brand mentions, and make data-driven decisions to enhance their online presence and engagement strategies.
Why I picked Keyhole: I selected Keyhole because of its features that provide comprehensive hashtag analytics features. Keyhole’s hashtag analytics features can help businesses gain more insight into trends and how hashtag campaigns are doing over time.
Keyhole Standout Features and Integrations:
Features include influencer identification, audience insights, sentiment analysis, historical data analysis, automated reporting, competitor analysis, hashtag campaign monitoring, comprehensive metrics, and real-time tracking.
Integrations include both native and pre-built platforms like Twitter, Instagram, Facebook, YouTube, Slack, LinkedIn, Data Export, Google Analytics, and more. Keyhole integrates with Zapier if you need any other third party connectors. Keyhole also supports a RESTful API.
Pros and cons
Pros:
- Historical data analysis
- Robust data visualization
- Customized reporting
Cons:
- Data limitations
- Lack of real-time engagement
Hootsuite is a social media management platform that allows businesses to schedule, manage, and analyze their social media content across various platforms. With features like content scheduling, social media monitoring, and analytics, Hootsuite provides a centralized dashboard for efficient social media marketing. The platform is widely used for streamlining social media efforts, engaging with audiences, and measuring the impact of social media campaigns for businesses of all sizes.
Why I picked Hootsuite: I chose Hootsuite for this list because it is particularly well-suited for ecommerce businesses. Hootsuite stands out as an ideal choice for ecommerce businesses due to its comprehensive social media management features, advanced monitoring and tracking capabilities, integration with ecommerce platforms, and robust customer engagement functionalities. With Hootsuite, ecommerce businesses can effectively manage their social media presence and foster stronger customer relationships in the competitive ecommerce industry.
Hootsuite Standout Features and Integrations:
Features include social media scheduling, content curation, customer engagement tools, and robust analytics. In my opinion, when it comes to dashboards, they have one of the best compared to other industry tools. Hootsuite’s features assist businesses with their social media operations and marketing efforts. I find the user-friendly interface and scalability make it an ideal choice for ecommerce businesses of all sizes.
Integrations include both native and pre-built platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress, Pinterest, Slack, MailChimp, Dropbox, and more. Hootsuite also supports a RESTful API.
Pros and cons
Pros:
- Collaboration and workflow efficiency
- Easy-to-use
- Highly scalable
Cons:
- Dependency on social media APIs
- Limited language support
Why I picked Brandwatch: I picked Brandwatch because it’s scalability, comprehensive support, and training resources make it an excellent choice for large enterprises seeking a robust social listening solution. Its ability to handle significant data volumes and provide reliable support and training sets it apart as a valuable tool for businesses operating at scale.
Brandwatch Standout Features and Integrations:
Features include AI-powered insights, competitive intelligence, customizable dashboards and reports, real-time monitoring, data coverage, and advanced analytics. Brandwatch is also designed to handle large volumes of data in order to accommodate the social listening needs of large enterprises with extensive online presence.
Integrations include both native and pre-built platforms like Adobe Analytics, Slack, Salesforce, Tableau, Hootsuite, Microsoft Teams, Adobe Experience Manager, Brandwatch Vizia, and more. Brandwatch integrates with Zapier if you need any other third party connectors. It also supports a Brandwatch API.
Pros and cons
Pros:
- Highly scalable
- Advanced analytics and insights
- Comprehensive data coverage
Cons:
- Limited historical data
- Lack of pricing transparency
Other Social Listening Tools
Don’t miss out on these additional noteworthy options that are worth exploring:
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Selection Criteria For Social Listening Tools
Through my personal trials and extensive research into various tools, I've developed a set of criteria that focuses on functionality and specific use cases essential for any social listening platform. These criteria are designed to meet the diverse needs and pain points of software buyers, ensuring the selected tool provides comprehensive insights and engagement capabilities.
Core Social Listening Tool Functionality - 25% of total weighting score
- Real-time monitoring of brand mentions across social media and the web
- Sentiment analysis to gauge public perception of your brand
- Competitive analysis to benchmark against peers in your industry
- Trend detection to stay ahead of market dynamics
- Influencer identification to leverage influential advocates for your brand
Additional Standout Features - 25% of total weighting score
- AI-driven insights for predictive analytics and trend forecasting, distinguishing tools like Brandwatch, which offer advanced predictive capabilities
- Integration with CRM and marketing automation platforms, enabling a seamless workflow from insights to action
- Advanced customization of dashboards and reports, allowing for tailored analytics that meet specific business needs
- Social media engagement tools to interact directly with customers without leaving the platform
- Privacy compliance and data security measures beyond industry standards, ensuring user data is handled responsibly
Usability - 10% of total weighting score
- A user-friendly interface that balances powerful functionality with simplicity, making it accessible to users of all skill levels
- Intuitive navigation and customizable dashboards that allow users to quickly find and focus on the metrics that matter most to them
- Visual analytics and data presentation tools that make complex data easy to understand at a glance
Onboarding - 10% of total weighting score
- Straightforward setup processes, enabling new users to quickly start monitoring their brand online
- Comprehensive resource libraries, including training videos, how-to guides, and best practice templates
- Interactive onboarding experiences, such as product tours and live webinars, that educate users on making the most of the tool
Customer Support - 10% of total weighting score
- Access to a responsive and knowledgeable support team via multiple channels (email, chat, phone)
- A community forum for peer support and knowledge sharing
- Regular updates and transparent communication about new features and improvements
Value For Money - 10% of total weighting score
- Competitive pricing that aligns with the features and benefits offered, ensuring businesses of all sizes find a suitable option
- Flexible pricing plans that cater to different levels of usage and organizational needs, providing scalability as your business grows
- Free trials or demos that allow potential buyers to evaluate the tool's effectiveness before committing financially
Customer Reviews - 10% of total weighting score
- Consistently high user satisfaction ratings, indicating a positive overall user experience
- Positive feedback on specific aspects like ease of use, comprehensive features, and effective customer support
- Success stories and case studies that highlight the tool's impact on brand monitoring and engagement strategies
These criteria serve as a comprehensive guide for software buyers navigating the selection of a social listening tool, ensuring they choose a platform that not only meets their immediate needs but also supports their strategic goals over time.
Trends in Social Listening Tools for 2024
A review of the latest social listening tool product updates, press releases, and release logs from leading tools in the market reveals several key trends and developments. Here's what we're seeing in the realm of social listening technologies:
- Integration of Artificial Intelligence and Machine Learning: AI and ML are becoming standard features in social listening tools, offering more nuanced sentiment analysis, predictive analytics, and automated identification of emerging trends. This evolution points to a deeper need for businesses to not only understand past and present brand mentions but to also anticipate future conversations and sentiments.
- Growth of Influencer Identification and Engagement Features: Identifying and collaborating with influencers is a trend on the rise. Social listening tools are increasingly incorporating features that help brands discover potential influencers and measure the impact of their endorsements, reflecting the growing importance of influencer marketing in brand strategies.
- AI-driven Sentiment Analysis and Predictive Analytics: These features provide businesses with advanced tools to understand and anticipate market trends. Some tools are beginning to offer emotion detection within sentiment analysis, going beyond positive, negative, or neutral to identify specific emotions like joy, anger, or disappointment. This granularity allows for more targeted marketing strategies.
For marketing professionals, selecting a social listening tool in 2024 means looking beyond basic monitoring to find solutions that offer advanced analytics, AI-driven insights, and strategic engagement capabilities.
What Are Social Listening Tools?
Social listening tools are digital platforms that track and analyze online conversations and mentions across various social media channels. These tools scan for specific keywords, phrases, brand names, or topics, providing real-time insights into public sentiment, trends, and customer feedback. The purpose is to enable businesses to understand how they are perceived in the digital landscape, identify opportunities for engagement, and monitor competitor activity.
Features of Social Listening Tools
Social listening tools enable companies to gain insights, engage with their audience, and strategize more effectively. Here are the key features of social listening tools:
- Keyword Monitoring: The ability to track specific keywords, hashtags, brand names, or phrases across various social media platforms and the wider web. This feature is crucial for understanding how often and in what context your brand is mentioned.
- Sentiment Analysis: Analyzes the tone and sentiment behind social media mentions and conversations. This feature helps businesses gauge public sentiment towards their brand, products, or services, distinguishing between positive, negative, and neutral mentions.
- Competitive Analysis: Enables the comparison of your brand’s social media performance against that of your competitors. This includes tracking their mentions, audience engagement, and sentiment analysis to identify strengths, weaknesses, and opportunities.
- Trend Detection: Identifies emerging trends, topics, and hashtags related to your industry. This feature is invaluable for staying ahead of market shifts and capitalizing on real-time marketing opportunities.
- Influencer Identification: Helps in finding and engaging with influencers and key opinion leaders in your industry. This feature is crucial for leveraging influencer partnerships to expand your brand’s reach.
- Real-Time Alerts: Notifies you immediately when there are spikes in mentions, sentiment changes, or when specific keywords are mentioned. This is particularly useful for crisis management and real-time engagement.
- Data Analytics and Reporting: Provides comprehensive analytics on your social media performance, including engagement rates, reach, and the effectiveness of your campaigns. Customizable reports help in measuring success and guiding strategy adjustments.
- Integration with Other Tools: Many social listening tools can integrate with CRM systems, marketing platforms, and other software, enabling a more seamless workflow and the consolidation of data insights.
- Geographical and Language Targeting: Offers the ability to monitor conversations in specific languages and regions, crucial for global brands or those targeting particular geographic markets.
- User Engagement Tools: Some social listening platforms include features to directly engage with users, respond to comments, or share content without leaving the platform.
These features collectively provide a powerful suite of tools for businesses to monitor their online presence, understand their audience, manage their reputation, and strategically engage with both customers and competitors.
Benefits of Social Listening Tools
Social listening tools are invaluable assets for businesses aiming to navigate the vast and dynamic landscape of online conversations. Here are five primary benefits that social listening tools offer to users and organizations:
- Enhanced Understanding of Customer Sentiment: These tools provide a comprehensive view of how customers perceive your brand. By analyzing conversations and mentions, businesses can identify customer sentiment trends, enabling them to adjust their strategies to better meet customer expectations and needs.
- Real-time Crisis Management: Social listening enables organizations to detect and address potential crises before they escalate. By monitoring mentions and sentiment in real time, companies can quickly respond to negative feedback or emerging issues, protecting their brand reputation.
- Competitive Insights: Gain a strategic edge by understanding your competitors' strengths and weaknesses. Social listening tools allow businesses to monitor competitors’ online presence, customer feedback, and overall sentiment, offering valuable insights that can inform strategic decisions.
- Improved Content Strategy: Tailor your content to resonate with your audience. Social listening provides data on trending topics, popular hashtags, and the types of content that engage your target audience, helping to inform a more effective content strategy.
- Increased Customer Engagement: Foster stronger relationships with your audience. By identifying and engaging with customers who mention your brand online, social listening tools help businesses create a more interactive and personalized experience for their audience.
Social listening tools offer a powerful means for businesses to stay connected with their audience, manage their brand's online reputation, and strategically navigate the competitive landscape.
Cost & Pricing for Social Listening Tools
Social listening tools come in various plans and pricing options. And each provider tailors their pricing and feature sets to meet the needs of different users, from small startups to large enterprises.
Whether you're a solopreneur or a Fortune 500 company, here are the various entry points when looking to invest in social listening software:
| Plan Type | Average Price | Common Features | Best For |
|---|---|---|---|
| Basic | Free-$29/mo | - Limited keyword monitoring - Basic analytics - Email alerts - Limited historical data access | Small businesses or individuals just starting with social listening |
| Standard | $29-99/mo | - Enhanced keyword monitoring - Advanced analytics - Social media integration - Real-time alerts | Growing businesses or marketing professionals needing more robust features |
| Professional | $99-199/mo | - Comprehensive keyword tracking - Full analytics suite - API access - Team collaboration features | Medium-sized businesses or agencies managing multiple brands |
| Enterprise | $200+/mo | - Custom keyword tracking - Customized analytics and reporting - Dedicated support - Unlimited historical data access | Large corporations or agencies requiring in-depth analysis and customization |
| Free Option | Free | - Very basic monitoring - Limited alerts - No historical data access - No team features | Individuals or startups looking to test social listening before investing in a paid tool |
When considering a social listening tool, it's important to assess both your immediate and long-term needs. The right plan should offer a balance between functionality and cost, ensuring you receive value for your investment.
Frequently Asked Questions
Curious about social listening tools? Here are frequently asked questions about this powerful tool:
What is an example of social listening?
What are the 3 types of social listening?
What is the difference between social media monitoring and social listening?
What is a social listening exercise?
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Conclusion
As we wrap up our exploration of social listening tools, you should be able to see how integrating such a tool can bring notable benefits to your marketing strategy. Whether you are striving to understand how people feel about your brand on social media channels, or you are trying to find influencers to champion your brand, social listening tools can help.
To make the most out of social listening, organizations should try to select a reliable tool that aligns with their specific needs, integrates well with existing systems, and provides comprehensive analytics and actionable insights. If you're seeking further guidance on industry tools and trends, we invite you to subscribe to The CMO newsletter for valuable insights and updates.